A Framework for Marketing Management Philip Kotler
Teknik Bilgiler
Stok Kodu
9781292093147
Boyut
19.00x23.00
Sayfa Sayısı
344
Baskı
1
Basım Tarihi
2016
Kapak Türü
Ciltsiz
Kağıt Türü
Kuşe
Dili
İngilizce

A Framework for Marketing Management

130,60TL
Satışta değil
9781292093147
732641
A Framework for Marketing Management
A Framework for Marketing Management
130.60

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

  • Açıklama
    • A Succinct Guide to 21st Century Marketing Management

      Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.

      The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

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