All-American Ads of the 40s

The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for the modern battle) to Seagrams whiskey (for Men Who Plan Beyond Tomorrow) to the Hoover vacuum (For every woman who is proud of her home), the post-war era represented a flood of products and services for every occasion.

Combining social, corporate and graphic history, this new hardcover edition of 40s ads follows America's development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. Its hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with Motorola: More radio pleasure for less money, or that Electrolux didnt have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: Lor-dy, it sure is quiet!

Through motorcars, cigarettes, lipsticks and cans of Cambell's soup, this is an at once entertaining and eye-opening survey of the fears, fads and dreams that characterized a decisive decade.