%15
Teknik Bilgiler
Stok Kodu
9799758895761
Boyut
16.00x24.00
Sayfa Sayısı
306
Basım Yeri
İstanbul
Baskı
1
Basım Tarihi
2010-12
Kapak Türü
Ciltsiz
Kağıt Türü
2. Hamur
Dili
İngilizce
Marketing Management In Turkey: Cases and Challenges
Yazar:
Donald Thompson
Yayınevi : Gazi Kitabevi
91,00TL
77,35TL
%15
Satışta değil
9799758895761
532430
https://www.kitapburada.com/kitap/marketing-management-in-turkey-cases-and-challenges
Marketing Management In Turkey: Cases and Challenges
77.35
This collection of Turkey marketing cases had its origin in the fall of 2003 when I arrived at Bilkent University as a visiting professor of marketing in the business school. In preparing course outlines for the coming term, I asked my colleague Ozlem Sandikci where I could find some good Turkish marketing cases that I might use.
- Açıklama
This collection of Turkey marketing cases had its origin in the fall of 2003 when I arrived at Bilkent University as a visiting professor of marketing in the business school. In preparing course outlines for the coming term, I asked my colleague Ozlem Sandikci where I could find some good Turkish marketing cases that I might use.
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